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Thursday, February 11 • 11:00am - 12:00pm
Demystifying the Buyer Persona: How to Know Your Customers

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If you’re not creating buyer personas before diving into marketing, you’re doing it wrong. What exactly is a buyer persona? Why does it matter? How do you create one? These questions and more answered during this skill building and tool equipping workshop led by Inbound Marketing agency owner, Jonah Story. Continue with us immediately following this workshop and learn how to use this Persona to build out your content strategy!

avatar for Jonah Story

Jonah Story

Founder, Songbird Agency
Jonah is the founder of Songbird Agency, which provides inbound marketing services to companies that promote active lifestyles and serve the proactive health and wellness community. A proven expert in brand positioning, marketing strategy and sales process development, Jonah believes... Read More →

Thursday February 11, 2016 11:00am - 12:00pm EST
Chase Basecamp White Room